6 Funeral Marketing Tips you can do on LinkedIn To Boost Your Brand!

When someone passes away, the process of planning their funeral is often filled with disbelief and shock. While no one wants to think about death, we can’t ignore the fact that funerals are a reality. In the grand scheme of things, a funeral is just another part of life.

When someone passes away, it can feel like a family member has died, especially if you’re someone who’s close to them. This is why it’s so important to have a plan in place before someone passes away. Funeral plans help everyone involved deal with the reality of death and make the process as painless as possible. Funeral marketing aims to do the same for funeral homes. It can help you stand out from the competition, attract new customers and even boost your brand. Here’s how you can get started.
Make sure your website is up to date


You can never be too careful when it comes to your website. Up-to-date information is vital for a number of reasons. For one thing, your website is an essential tool for marketing your business. It’s your marketing tool, your connection to the people you plan to serve and your opportunity to let everyone know you’re here for them. A website is where most people first learn about your business, so it’s important to make a strong first impression. Your website should reflect your business in all its glory.

Use funeral branding language

We’ve all heard the advice “Don’t put all your marketing eggs in one basket,” right? Well, this advice applies to your funeral marketing plan just as much as it does to your other marketing plans. Your marketing plan for your funeral should include elements that focus on your strengths and minimize your weaknesses. You want to encourage people to visit your website, but you don’t want to scare them off with too much information. With this in mind, include funeral branding language in your strategy. Using funeral-specific language can help encourage people to visit your website and learn more about your services.

Don’t be afraid to ask for feedback

Asking for feedback is often a scary thing for business owners, but it’s an important part of any marketing plan. When someone has a positive experience with your business, you have a chance to make it right. People are more likely to offer honest reviews if you ask them to. While you can’t please everyone, you can earn some honest reviews by asking for them. Be sure to place a request in your welcome email. You can also leave a review on Google or ask your Facebook friends for recommendations. Avoid being over-the-top generous with your ratings, but you can earn some good will this way.

Incorporate social media into your marketing plan

Your social media channels should be a part of your marketing plan from day one. This is especially true if you want to boost your brand and increase your online presence. Choose social media channels that are right for your audience. For example, if most of your clients already follow you on Facebook, you might want to consider skipping the Instagram account. Be creative with your social media content. Create engaging posts that are tailored to your audience. This will help you boost your online presence and increase the amount of people who see your posts.

Tell your story

Your story is your business. It’s what people will remember when they think of you. When people think of funeral homes, they’re likely to think of images and emotions, not facts and figures. Share your story on your social media channels and in emails. This will help you stand out from the competition and give your brand a memorable personality.



Marketing your funeral home isn’t easy. There are numerous considerations to make and various factors to take into account. But, with a bit of effort, it’s certainly possible. Funeral marketing doesn’t need to be expensive. In fact, you can use a number of free or cheap funeral marketing tips and tricks to get the job done.


Funeral marketing is a crucial part of any business’s marketing plan. It helps connect you with potential customers, expresses your company’s empathy and shows the world that you care. In order to boost your brand and gain new customers, you need a plan. Funeral marketing is a great place to start.